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Traction: How Startups Start | NextView Ventures

In this story-driven show from seed-stage VC NextView, tech startup founders, executives, journalists, and investors share how they gained initial traction against the odds. Every startup hears that they should do things that don't scale -- scrappy, atypical, whatever-it-takes things. Traction asks a simple question: What ARE those things? With a unique sound that avoids the boring, typical talking head format, Traction features some of the most interesting early-stage stories, tactics, and theories from some of the best entrepreneurs today. For all episodes plus exclusive resources for early-stage startups, subscribe at nextviewvc.com/blog.
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Jan 6, 2016

Justin Robinson, co-founder of mobile startup and liquor delivery app Drizly, talks about some of the ridiculously non-scalable things they had to do just to get their business off the ground in the right way. In addition, he'll share some tactics and stories around being a location-based startup and all the challenges that come with trying to gain traction anew in each market. This episodes includes...

1) The huge (if stereotypical) mistake Justin and his co-founder Nick made when they started, and how that ironically helped them

2) Why they spent six months working for a liquor retailer and the comical but powerful things that led to

3) How expanding from your home city to other locations differs

4) How to gain credibility in an industry populated by traditionally-minded partners

Follow Justin @glassrobinson and visit drizly.com to learn more.

And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo.

You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/ybmG2V

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