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Traction: How Startups Start | NextView Ventures

In this story-driven show from seed-stage VC NextView, tech startup founders, executives, journalists, and investors share how they gained initial traction against the odds. Every startup hears that they should do things that don't scale -- scrappy, atypical, whatever-it-takes things. Traction asks a simple question: What ARE those things? With a unique sound that avoids the boring, typical talking head format, Traction features some of the most interesting early-stage stories, tactics, and theories from some of the best entrepreneurs today. For all episodes plus exclusive resources for early-stage startups, subscribe at nextviewvc.com/blog.
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Feb 17, 2016

Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their names more often than their founders or teams might like, despite all the love for their current incarnation.

So ... why? What causes that? What influences should you listen to as a founder? And how the heck do you DO it?

That's what we'll explore today.

Follow twitter.com/LizWessel and visit wayup.com to learn more.

For WayUp's hilarious announcement video after their rebrand, check out this video:www.youtube.com/watch?v=iGK5-lVLwjU

And let me know what you think of the show -- tweet me (Jay Acunzo) twitter.com/jayacunzo.

You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch

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