There's no denying the sheer creative power of the internet, but too often, it turns into a race to the bottom -- more clicks (and therefore more clickbait), more pageviews, more impressions, more ads.
When Tony Haile first became CEO of Chartbeat, the analytics startup based in New York City, he faced this massive problem of an internet teeming with clickbait headlines and short-term thinking. He also faced challenges like competing directly with Google Analytics (and the annoyingly competitive price point of "free"). It was his first experience in analytics, too, and he wound up selling his product to a user base (writers and others in editorial) that historically strayed away from data.
This episodes also includes…
And let me know what you think of the show — tweet me (Jay Acunzo) @jayacunzo. You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: bit.ly/nvsubscribe
Justin Robinson, co-founder of mobile startup and liquor delivery app Drizly, talks about some of the ridiculously non-scalable things they had to do just to get their business off the ground in the right way. In addition, he'll share some tactics and stories around being a location-based startup and all the challenges that come with trying to gain traction anew in each market. This episodes includes...
1) The huge (if stereotypical) mistake Justin and his co-founder Nick made when they started, and how that ironically helped them
2) Why they spent six months working for a liquor retailer and the comical but powerful things that led to
3) How expanding from your home city to other locations differs
4) How to gain credibility in an industry populated by traditionally-minded partners
And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo.
You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/ybmG2V