Last time, we heard from a CEO about how startups can sell to big brands and enterprises. This time, Angus Davis, the founder and CEO of Upserve (fka Swipely) shares stories and tactics around selling to Main Street businesses. As a startup that sells to later adopters of technology or very small businesses, how do you think about product, marketing, and sales?
Angus also shares some lessons learned from an impressive entrepreneurial career that spans Netscape, TellMe (which he co-founded and sold to MSFT), and Swipely/Upserve.
We also go inside his management meetings, which are impressive and amazingly collaborative.
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The prospect of selling a new product from an "unproven" business into a large corporation can seem daunting. But startups launch all the time as enterprise-focused entities. Still, that doesn't make the situation any easier, so in this episode, Joe Coleman, cofounder and CEO of Contently, gets way into the weeds of selling into the enterprise.
We also hear some valuable lessons around marketplace businesses and what it's like to be educating the market at the same time you're selling into it.
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