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Traction: How Startups Start | NextView Ventures

In this story-driven show from tech VC NextView, tech startup founders, executives, journalists, and investors share how they gained initial traction against the odds. Every startup hears that they should do things that don't scale -- scrappy, atypical, whatever-it-takes things. Traction asks a simple question: What ARE those things? With a unique sound that avoids the boring, typical talking head format, Traction features some of the most interesting early-stage stories, tactics, and theories from some of the best entrepreneurs today. For all episodes plus exclusive resources for early-stage startups, subscribe at nextviewvc.com/blog.
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Now displaying: 2017
Feb 23, 2017

Chad Laurans is the CEO of SimpliSafe, a large and growing tech company located in the Boston area. Years ago, in the span of 30 days, three of Chad's friends were robbed. The companies that should serve them well in those moments were anything but helpful, comforting, and simple to work with. That led to Chad's thriving business today.

Today, we discuss how Chad built an Internet of Things-like product before that phrase existed, before the hype helps your marketing or fundraising, and before anyone was thinking about the connected home.

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog

Visit http://simplisafe.com to learn more about the company and their product

Follow Jay on Twitter: http://twitter.com/jayacunzo

Listen to Jay's show about creativity in business: http://unthinkable.fm

Thanks for listening!

Feb 14, 2017

Dan Reich is the CEO and co-founder of Troops, a company bringing artificial intelligence to your sales team's workflow, right in Slack. (Disclosure: NextView is an investor in Troops.)

Today, we discuss Dan's smart process hiring his early technical talent -- both leadership and front-line developers.

Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: http://nextviewvc.com/blog

Follow Dan on Twitter: https://twitter.com/DanReich

Follow Troops on Twitter: https://twitter.com/Troops

Visit http://troops.ai to learn more about the company and their product

Follow Jay on Twitter: http://twitter.com/jayacunzo

Listen to Jay's show about creativity in business: http://unthinkable.fm

 

Jan 22, 2017

Kristen Craft is VP of business development and marketing at Ovia Health. For this episode, Jay sat down with Kristen while she was head of biz dev at video platform company Wistia. They talk about what business development roles actually do for their companies, and when and why a founder would hire someone to lead up the function.

This is a deep, nuanced exploration of a job role that doesn't often fit as neatly into departmental categories as engineering, product, sales, or marketing. And Kristen is one of the best in the biz to discuss it.

Follow Kristen: http://twitter.com/thecrafty

Follow Jay: http://twitter.com/jayacunzo

Subscribe to the NextView Ventures blog: http://nextviewvc.com/blog

 

Jan 6, 2017

Mike Russell is the CEO and co-founder of Paintzen, a NextView-backed company based in New York. Over the last couple years, they've experienced strong growth for their marketplace business, and today, we dive deep into the weeds of how Mike and team grew the business. More specifically, we learn about the approach and tactics used to grow the supply side of the Paintzen marketplace.

Mike is a candid guy who was willing to share a ton of truth behind his business, as well as some very personal stories about a diagnosis that affected his life, an early customer and partner with a famous name, and more.

Visit http://paintzen.com to learn more

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