Oh what's in a name? Your startup's name and branding become objects that represent your passion, pride, and determination. But startups change their names more often than their founders or teams might like, despite all the love for their current incarnation.
So ... why? What causes that? What influences should you listen to as a founder? And how the heck do you DO it?
That's what we'll explore today.
Follow twitter.com/LizWessel and visit wayup.com to learn more.
For WayUp's hilarious announcement video after their rebrand, check out this video:www.youtube.com/watch?v=iGK5-lVLwjU
And let me know what you think of the show -- tweet me (Jay Acunzo) twitter.com/jayacunzo.
You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch
NextView's Rob Go, Tim Devane, and Jay Acunzo break down the key findings, themes, and stories from the firm's new report, The State of NYC Seed.
Find the full report and SlideShare here: http://nextviewventures.com/blog/state-of-nyc-seed/
Twitter handles from the show: @RobGo, @TDevane, @JayAcunzo
Topics discussed:
When looking back at the seed stage of their companies, lots of guests on Traction will cite the same regret: "I wish I started content marketing sooner."
Today, we talk to the man who coined the term, Joe Pulizzi, founder of the Content Marketing Institute, an education and training organization serving thousands of customers and millions of readers a year.
Joe's latest book, Content Inc, details how smart entrepreneurs are starting to grow an audience through content first, then unpack a product second. In this episode, you'll also learn...
1. The 6 steps startups can use to grow an audience with content.
2. Why you should consider growing an audience (and, specifically, a subscriber list) before building any product -- even when thinking venture-backed and venture-scale
3. The history of CMI, one of INC's fastest-growing companies (including the pivot Joe had to make that was so obvious, he missed it at first)
4. The biggest mistakes marketers and founders make when doing content marketing.
Follow @JoePulizzi on Twitter and visit contentmarketinginstitute.com to learn more.
And let me know what you think of the show -- tweet me (Jay Acunzo) @jayacunzo.
You can also subscribe to receive every episode plus weekly insights and resources about gaining startup traction: goo.gl/4eP9Ch