Bootstrappin' CEO Patrick Campbell, cofounder of SaaS startup Price Intelligently, shares his story of leaving Google, bootstrapping a startup, beating cancer, and more.
STARTUP LESSONS YOU'LL LEARN
- What tradeoffs a bootstrapped startup's CEO must make
- How to price a software product correctly to maximize revenue and avoid leaving money on the table early on
- A definition of content marketing that actually makes sense
- Tactics to build an audience using limited resources and content, which you can then use to validate your product idea, get feedback, and convert
GREAT STORIES YOU'LL HEAR
- Patrick and team validated the market and built their initial business around one educational ebook written for their customers
- The lunacy of Patrick and host Jay Acunzo leaving Google and staying in Boston tech (crazy at that time)
- The moving story of Patrick beating cancer and the surprising way that changed him as a founder
LINKS MENTIONED:
[ Get all episodes plus other useful content for startups: Subscribe at ViewFromSeed.com and follow @NextViewVC ]
Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo