Rob's recent Shape of Traction blog post explores a big problem in gaining initial traction. You can find the post below, as well as David Beisel's Part 2. In this episode, Jay Acunzo talks with Rob about how to make heads or tails of this "traction" stuff.
SHAPE OF TRACTION, Part 1:
Part 2: HOW MUCH TRACTION DO I NEED TO RAISE VC?