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Traction: How Startups Start | NextView Ventures

In this story-driven show from seed-stage VC NextView, tech startup founders, executives, journalists, and investors share how they gained initial traction against the odds. Every startup hears that they should do things that don't scale -- scrappy, atypical, whatever-it-takes things. Traction asks a simple question: What ARE those things? With a unique sound that avoids the boring, typical talking head format, Traction features some of the most interesting early-stage stories, tactics, and theories from some of the best entrepreneurs today. For all episodes plus exclusive resources for early-stage startups, subscribe at nextviewvc.com/blog.
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Traction: How Startups Start | NextView Ventures
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Jul 22, 2015

Kathryn Minshew, co-founder and CEO of career platform The Muse, shares tactical details from her scrappy founding story. Today, The Muse generates over 4 million monthly views and offers job postings from and visual windows into hundreds companies, ranging from Uber and Facebook to HBO and Adidas.

 

STARTUP LESSONS YOU'LL LEARN:

- Tactics to build audience for a startup

- What the very FIRST step to building an audience of millions should be

- Clever uses of channels blogging, email, social, and more

 

GREAT STORIES YOU'LL HEAR:

- Kathryn's fight for early traffic through some very non-scalable means

- How the first promotion discussion of her career led to an uncomfortable moment and, in a positive twist, some national press for The Muse

 

LINKS MENTIONED:

- Kathryn's company: TheMuse.com

- Kathryn's Twitter: @kmin

- Snow Fall (New York Times): http://www.nytimes.com/projects/2012/snow-fall/

 

COMMUNITY CONTRIBUTIONS FROM:

- Casey Henry, Growth Expert & Marketing Analyst, Wistia - @caseyhen

- Andy Crestodina, Author & Co-founder, Orbit Media - @Crestodina

- Giuliano Iacobelli, CEO, Stamplay (500 Startups) - @Giuliano84

 

Get all episodes of Traction, plus exclusive resources and advice for seed-stage startups at ViewFromSeed.com or follow @NextViewVC.

Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo

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