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Traction: How Startups Start | NextView Ventures

In this story-driven show from seed-stage VC NextView, tech startup founders, executives, journalists, and investors share how they gained initial traction against the odds. Every startup hears that they should do things that don't scale -- scrappy, atypical, whatever-it-takes things. Traction asks a simple question: What ARE those things? With a unique sound that avoids the boring, typical talking head format, Traction features some of the most interesting early-stage stories, tactics, and theories from some of the best entrepreneurs today. For all episodes plus exclusive resources for early-stage startups, subscribe at nextviewvc.com/blog.
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Aug 20, 2015

Scott Belsky -- co-founder/CEO of Behance.

Brand. Mission. Emotion. These are things that, perhaps surprisingly to some, are still not widely preached, taught, accepted, or built around by investors and tech entrepreneurs alike. But in this episode, Scott Belsky talks about their critical importance and exactly how he built the popular creative portfolio platform, Behance. And, really, this is a story about how he sparked a bigger, medium-agnostic movement across the globe among creatives ... all on the backs of those things that some in tech too easily brush aside.

Scott's thought leadership is popular and widely followed, and you'll want to hear some of the things he did to bootstrap Behance and gain initial traction, not least of which was creating and selling a paper notebook as his very first product. From his description of the resulting digital movement, it doesn't seem possible that a notebook is where they could have started. Credit goes to the power of a passionate mission combined with an entrepreneur hellbent on gaining traction.

LINKS FROM THE EPISODE

Scott's Company: Behance.net

Scott's Twitter: @ScottBelsky

DESIGNER CONTRIBUTORS (IN ORDER OF APPEARANCE)

Dan DiGangi (@dandigangi, http://dandigangi.com/)

Tyler Littwin (@tblittwin, https://dribbble.com/TBLittwin)

Kyle Mitchell (@jaggedlines, http://jaggedlines.com)

Renessa Ciampa (http://ciampacreative.com/)

Bobby Kane (@bobbyjkane, http://www.bobbyjkane.com/)

Ariel Simon (@arielsimonsays, http://arielsimon.com/)

>>> Let me know what you think of the show -- tweet me (Jay Acunzo) @Jay_zo 

 

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