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Traction: How Startups Start | NextView Ventures

In this story-driven show from tech VC NextView, tech startup founders, executives, journalists, and investors share how they gained initial traction against the odds. Every startup hears that they should do things that don't scale -- scrappy, atypical, whatever-it-takes things. Traction asks a simple question: What ARE those things? With a unique sound that avoids the boring, typical talking head format, Traction features some of the most interesting early-stage stories, tactics, and theories from some of the best entrepreneurs today. For all episodes plus exclusive resources for early-stage startups, subscribe at nextviewvc.com/blog.
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Oct 20, 2016

In this episode, Danielle Morrill, the CEO and co-founder of Mattermark, shares her company's origin story, including how they created an addicting, ubiquitous newsletter read by VCs and entrepreneurs everywhere. You'll also hear...

1) Why a TV show inspired Danielle to launch a media company, not software startup, and why she was disillusioned with Silicon Valley.

2) The domino effect of thinking and operating with that desire in mind, and how this led to the SaaS startup success that is Mattermark today.

3) Why Danielle would outright argue with almost every VC she called to sell early on in the company's history.

Follow Danielle - @DanielleMorrill and subscribe to the Mattermark Daily newsletter - mattermark.com/app/newsletter

Follow Jay - @jayacunzo - and let him know what you think of the show.

ORIGINAL BROADCAST DATE: September 2015

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